Solutions / WhatsApp campaignsRepeat purchases and relationships

Bring your customers back with WhatsApp.

Use RFM segmentation to identify who to invite back, create the campaign, and track every send in one workflow.

Interface flow with the Can't Lose Them RFM segment selected and a preview of a new arrivals campaign on WhatsApp.

Segmentation with context

Filter customers by purchase, product, source, declared attributes, and RFM segments, based on the data available in the account.

Planned delivery

Use WhatsApp templates, select the sender number, and send now or schedule a date and time.

Clear results

Track campaign progress, replies, failures, and conversions attributed according to the criteria recorded in the platform.

01 / RFM segmentation

Speak differently to customers at different stages.

The RFM matrix combines recency of the last purchase, order frequency, and amount spent. This lets you separate customers who have gone quiet for a win-back campaign while preserving a distinct approach for Champions, who purchased recently and have high frequency or value. The audience reflects the history available in the account.

Select RFM groups such as Champions, Hibernating, or Lost.
Combine the group with purchased products when the campaign needs a tighter focus.
Review the audience size and contacts before sending.

02 / From audience to results

Plan the send and see what happened afterward.

After defining the audience, choose an approved template, the sender number, and the best time for that group. The campaign can go out right away or be scheduled. During the send, Infynia brings together progress, deliveries, replies, failures, and conversions attributed according to the platform's criteria. Use these results to refine future campaigns.

Check the template variables and preview before confirming.
Schedule a date and time that suit your operation.
Compare delivery, reply, and attributed conversion in the same report.

IN PRACTICE

Where this solution fits into your day-to-day work.

Win back inactive buyers

Invite customers in win-back RFM groups who have purchased a product, with an approach that considers the time since their last purchase.

Look after your best customers

Create a specific message for Champions or Loyal Customers that respects where frequent, high-value buyers are in their journey.

Renew interest in a product

Filter customers who purchased or abandoned selected items and review the audience before starting the campaign.

FROM SETUP TO CONVERSATION

Start with what makes sense for your business.

Define your audience source

Select existing customers or upload a spreadsheet and review the fields that identify each contact.

Choose the message

Use a Meta-approved template, fill in the variables, and check the preview before sending.

Send and track

Schedule the campaign and view its progress and metrics directly in Infynia.

BEFORE YOU START

Good questions.
Clear answers.

What does RFM segmentation mean?

RFM combines recency, how long ago the last purchase occurred; frequency, how many purchases the customer made; and monetary value, how much they spent. Infynia uses these signals to group buyers with similar behaviors.

Can I schedule and track the campaign?

Yes. You can send it right away or choose a date, then track progress, replies, failures, and attributed conversions in Infynia.

Can I import an audience?

Yes. The campaign tool accepts audiences from your customer base and CSV, TXT, or XLSX files, with a step to map the columns before sending.

CONNECT THE POSSIBILITIES